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YOU HAVE A SUCCESS CONSCIOUSNESS! - part 2

This remarkable change came about after Ed Roberts gained a success consciousness—and knew that he could do things.

Now, if a salesman visits Roberts, he does not have to ask himself: "Can I afford it?" Instead, he asks, "Do I want it?"

One of the large financial rating institutions claims that only one out of every four new companies survives its first year in business.

There are many reasons for the great number of failures, but my guess is that many of the company heads who failed did so because they did not start with a success consciousness. Most of them started in business with the hope they would make lots of money. The successful ones started by knowing they would make the grade.

Referring back to some of the principles we have already covered, we recall that when one starts anything with a success consciousness, he is guided to think the thoughts and do the things which will bring success.

When he is prompted by mere wishing, his Creative Mind guides him in thought and action to do the things which bring failure. Wishing is negative! We do not wish for the things we know we can get.

A saleslady selling hearing aids said she worked mighty hard to sell three aids per week; the number one must sell in order to make a fair living. After attending a lecture devoted to suc­cess consciousness she declared that from then onward she was going to sell at least five hearing aids weekly. The next week she sold six sets and from then on she averaged five and six sets per week. And, she said with enthusiasm, she is not working nearly as hard as she did before the revelation.

An advertising copywriter wrote quite good copy, but it rep­resented hard work. He would grind away for hours in produc­ing anything he would consider as passable. Many times he would rewrite an ad over and over before he could be satisfied with it.

Being a former advertising man myself, I was asked by this chap if there was anything he could do to lighten his work.

"Make your Creative Mind work for you!" I suggested promptly.

At first he didn't understand what I was driving at, until I explained further. This chap admitted to me that he liked to write advertising copy, but that he was actually afraid of it. He ap­proached each assignment with the feeling that it would be difficult; and it always proved to be.

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