You Are What You Think You Are! - part 3

Articles In This Section:

· You Are What You Think You Are! - part 1

· You Are What You Think You Are! - part 2

· You Are What You Think You Are! - part 3

· WHY ARE YOU AS YOU ARE? - part 1

· WHY ARE YOU AS YOU ARE? - part 2

· YOUR IMPORTANT CHANGE-OVER

· A WARNING TO PARENTS - part 1

· A WARNING TO PARENTS - part 2

· A WARNING TO PARENTS - part 3

The head of a large advertising agency tells how he became identified with advertising. In his late teens, he had felt he would like to be an engineer. In fact, in school, he had been preparing himself for that field. This man had a phonograph and a quantity of records he wanted to sell. He selected the names of a few friends who might be interested, and he wrote letters offering his musical outfit. One man, receiving the letter, bought the machine and records and in his reply complimented the seller on the fine letter he wrote, saying that he should go into the advertising business because he had the faculty of presenting an offer in such a convincing manner.

As a pebble dropped in a pool causes the ripples to go to the furthermost edge, this thought regarding an advertising career, dropped in the mind of this young man, kept growing and growing until he could not see himself as anything else but an advertising man. In other words, as soon as he began thinking of himself as an advertising man, he became one.

At a club meeting, a member was unexpectedly called upon to give a talk, telling about the trip he had recently taken. This man had never done any public speaking and was quite ill at ease in giving his talk. After the meeting was over, one of the members told the speaker that he should take up public speaking because he organized his talk in such logical sequence. Making speeches was the last thing that had ever entered this man's mind, that is, until this suggestion was made to him. He began thinking of himself as a good speaker, and now, he is constantly being called upon to give talks.