HOW ABOUT DOUBLING YOUR INCOME? - part 2

Articles In This Section:

· You Are Twice as Good as You Think You Are - part 1

· You Are Twice as Good as You Think You Are - part 2

· HOW ABOUT DOUBLING YOUR INCOME? - part 1

· HOW ABOUT DOUBLING YOUR INCOME? - part 2

· HOW ABOUT DOUBLING YOUR INCOME? - part 3

· HOW ABOUT DOUBLING YOUR INCOME? - part 4

· HOW ABOUT DOUBLING YOUR INCOME? - part 5

· BE HAPPY!

This young man of ideas called upon several people who were using the burner he hoped to sell. He asked them why they liked it. Then he called upon several people who were using a competitive burner, and asked them why they liked the one they had.

After this brief survey, this fellow put the information he had gathered into the form of a presentation. He next went to the company and sent word to the sales manager, advising him that he believed he could give information which would enable them to increase their sales. Naturally, such a statement is music to the ears of any sales manager, so the visitor was invited in. The sales manager was so delighted with the outline that he sent it to the board of directors with the recommendation that it be given a thorough trial. The aggressiveness of our bright young man, secured him even a better position in the company than the one advertised. That man had an idea—and he made use of it.

In a Midwestern city, another young man wanted a position with one of the better advertising agencies. Merely to write a letter soliciting the position would have little chance of success, because executives receive so many such letters that, as a rule, they give them little attention. The young man found a way of meeting one of the heads of the company he had selected. He approached this official with this unusual statement: "Mr. Osgood, I believe I can prove of value to your fine agency. Will you be good enough to give me a desk and try me out for one week? At the end of that time you can decide if you would like to have me continue." He was given the trial, he made good, he kept climbing and today he is vice-president of the company. He had an idea—and he made use of it.

A man opened a market in a small farming town. The village was so small that if this man had all of the business in it, he could do no more than make a scanty living. Here was the problem facing this merchant. He liked the atmosphere of a small community, yet he would not be happy with a small business. He called upon his creative intelligence for an idea—and he got it.

With his car he drove to all of the other small towns within a range of 50 miles from his store. He obtained the names and addresses of all the residents in each place he visited.

Around his store he arranged a large parking lot, and put in a small playground for children, fully equipped with swings, a wading pool, and other means of amusement. An attendant was employed to look after the safety of the children.

Once each week a post card would be mailed to all of those on his mailing list, offering a weekly special. Guess what happened! A business grossing over $300,000 annually was developed. This man had an idea and made use of it.