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"Build a success consciousness regarding your work," I explained. "If you will begin building on the thought, 'I like to
write advertising copy, and it is a cinch for me to do so,' you will notice a marked difference in your work."
It was no time at all before this copywriter was turning out twice as much copy as he had before and it was far better material.
"The thoughts flow as fast as I can put them down on paper," he declared fervently.
To those who know anything at all about the workings of the mind, this is no miracle. If you hold a thought to the effect that a certain task will be difficult, your Creative Mind accepts the thought as an instruction and actually makes the task difficult.
If, on the other hand, you enjoy a certain job and know that it will prove to be easy for you, your Creative Mind will accept that thought as an instruction, and will guide you in doing your work quickly and well.
Referring to another branch of advertising, I once was the author of a home-study course on sales-letter writing. One lesson was devoted to building a success consciousness in connection with the letters to be written. Students were told that in writing sales letters they should know that they would be guided in writing the type of letters which would produce the best results.
A business magazine ran a contest offering prizes for the best sales letters submitted. One of my students won first prize and another won third prize. But, winning prizes was only a small part of the story. Many of the students obtained exceptionally good jobs due to their ability to write result-producing letters.
Here again is the application of the same principle. Hold to the thought that you can write good letters and you will write good letters.
While I was writing this chapter, a young man called me on the telephone and said he had enrolled as a student at the University of California in Berkeley. He was worried, however, because he lacked the powers of concentration. He feared he would not make good grades.
With what you have read so far, couldn't you advise this boy?
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