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This formerly harassed individual is now not only meeting all his obligations without effort, but is putting away a tidy sum each month for his future security.
A small-town merchant was just barely making a living from his grocery store. If he hadn't been able to get his own food at wholesale prices, he couldn't have made ends meet. Day after day, he would sit by the heater in his store, listening to his radio while waiting for the few customers to come in.
This merchant was exposed to the thought that he was twice as good as he thought he was. It gave him a lot of ideas; as he looked around his store, he saw many opportunities of proving the correctness of the statement.
His windows hadn't been changed in months. Dusty cans were displayed on paper littered with dead flies. The windows had not been washed for so long they offered a barrier to those who might attempt to peer within.
The first thing this grocer did was to remove the easy chair
which had been used too many hours during the day. The next thing he did was to put his stock in shape. All cans and cartons were cleaned and the shelves dusted.
The windows were made brilliantly clean and a fresh stock of merchandise was attractively displayed.
Then, using a list of all residents in the immediate neighborhood, he sent out a weekly bulletin offering interesting specials.
Was this man twice as good as he had thought he was? Just six times as good! It
was not long before he had to hire help to take care of his increasing business,
and since it was no longer a one-man store, the grocer could now take time to go
home for his meals.
Related terms include die get rich and homemade money.
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