AN INVISIBLE PRICE TAG - part 2

Articles In This Section:

· HOW RICH IS RICH? - part 1

· HOW RICH IS RICH? - part 2

· AN INVISIBLE PRICE TAG - part 1

· AN INVISIBLE PRICE TAG - part 2

· AN INVISIBLE PRICE TAG - part 3

· AN INVISIBLE PRICE TAG - part 4

· GAINING AN AWARENESS OF RICHES! - part 1

· GAINING AN AWARENESS OF RICHES! - part 2

· ARE YOU A CONTEST FAN? - part 1

· ARE YOU A CONTEST FAN? - part 2

· AVOID LOSING CONTRASTS

· SELF-PITY - part 1

· SELF-PITY - part 2

· SELF-PITY - part 3

Without realizing it, I had been wearing an invisible price tag; I had been seeing myself as being worth from $25 to $40 per week. It was not until I changed the figure on that invisible price tag that I began to climb.

Please do not misunderstand me. I am not trying to imply that a man who is worth only $50 weekly should be earning $100 or more weekly. This would be absurd.

If a man is not satisfied with his present earnings, and if he can visualize himself drawing a salary double or triple what he is at present making, he will develop an urge to improve himself so that he will be worth two or three times as much as he is earning.

Bob Reed had been earning $75 per week which was just enough on which to live and maintain his family.

One Sunday Bob and his wife were invited to spend the day on a motorboat owned by a friend of his. The day was so delightful, Bob, while driving home, said to his wife:

"Honey, wouldn't it be great to own a boat like that?" His wife agreed it would be.

Bob said little more about it at that time, but when he got home, he took pencil and paper and began to do some figuring.

"How much more would I have to earn in order to be able to afford such a boat?" he asked himself. He decided he would need at least an extra $25 weekly.

So strong was his urge to obtain this means for happy Sunday outings, that he put his constructive mental forces to work in guiding him to ways and means of increasing his income. Bob did not stop at the $100 weekly income he found would be necessary, but kept going. He kept increasing the figure on his invisible price tag until now he has not only a fine motorboat, but has just moved his family into a home larger and far more imposing than the one he left.

It is often my pleasure to address sales groups, leaving thoughts with them intended to motivate the salesmen to greater productivity.

I devoted one such lecture to a discussion of the invisible price tag we all wear. At the conclusion of my talk I asked each man to make a promise that from that moment onward he would wear an invisible price tag with a figure at least double the one he had been wearing. I told them that they should not only hold to the larger figure, but should make plans whereby their standards of living would be raised to meet the figure, whether it meant a boat, or a new car, or a new home.